A Google Ads audit can uncover insights to generate recommendations and opportunities. Our free PPC audit will help you find the following:
What is wrong with your PPC account
What to do to improve performance
These 5 steps are critical to a successful Google Ads campaign. We handle each one so you can focus on the other aspects of your business – like converting all this new website traffic into paying customers.
Creating your campaign structure is a foundational element of our process once your free Google Ads audit is completed. Prioritizing this step allows you to control how your ads are triggered and when and where they should appear. Your strategist will begin building your digital ad campaign structure based on:
Campaigns
Ad groups
Keywords
Negative Keywords
Ad Text
Landing Pages
Negative Keywords
Ad Text
Landing Pages
Now that we have a strong structure in place, we can define the best budget and bid for your campaigns. We recommend different strategies for new and existing campaigns.
Brand new campaigns can benefit from a $50-$100 daily budget, depending on the industry. After completing your free Google Ads account audit, your Growth Hype Media team will research the market. Additionally, they will identify the most effective keywords based on searching terms and the level of competition in the industry. This will help determine a competitive budget that aligns with your goals.
If you already have an existing campaign, we can audit its current performance and calculate a new daily and monthly budget. We use the formula: Monthly Budget = Daily Budget x 30.4 to make sure you are getting the most from your current spend.
Once a daily budget has been established, we add the most effective keywords to the strategy. Our team leverages Google Trends, Google Keyword Planner, and other tools to gather data on these terms every month.
We provide recommendations on how to optimize landing pages, ad copy, and ad extensions to streamline your campaign. Our team will provide evidence-based suggestions on elements such as CTAs, button locations, new features, and the ad copy. Additionally, they will suggest new ad extensions such as location, sitelinks, and call links.
As a final step, we’ll use the items above to refine our targeting and determine the best ways to connect with your audience. You will get all of these Google Ads management services each month as we monitor the campaign’s needs and work toward your company’s goals.
On average, more than 63,000 Google searches are happening worldwide every second.
You can get in front of a high-volume, high-intent audience who are actively searching for what you offer.
Our team will ensure that your business connects with this pool of interested potential customers through keyword research, callout extensions, site link extensions, call extensions, negative keywords, and ongoing bid adjustments.
You’ll have all the best practices on Google’s search engine to fuel your PPC performance.
I have been working with Growth Hype Media for almost two years and couldn’t be happier. We have grown our business substantially thanks to the expertise of the White Shark staff, as well as, the many marketing and sales resources that their team has to offer our business. We look forward to continuing our success and to our long-lasting partnership with this outstanding team!
MICHAEL HERSCHEL IV
Marketing Coordinator Furniture Marketing Group
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