On average, we can launch your campaign within 2-3 weeks after our onboarding call. The sooner you can provide us all the access we need (Google ads, Google analytics, Google tag manager, Call vanity tracking number), the sooner we can launch our campaigns.

There are several reasons why you should consider adopting PPC campaigns. Not only is paid advertising an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.

If you’re not already convinced, let’s talk a little more about each.

1. It’s a cost-effective way to advertise

PPC marketing is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.

If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars.

PPC advertising adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!

Instead of paying for the space that your ad takes up in results pages, you only pay Google for your paid search ad when someone clicks on it.

This makes the cost of PPC extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.

In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive at your site organically.

That’s just benefit number one of this web marketing strategy.

2. It delivers fast results

If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.

Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.

When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.

However, if you’re looking for advertising strategies that deliver fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working properly. You can also check out our failproof guide to PPC auditing.

3. You can easily track results

Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.

When you’re able to track the results of an advertising campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.

For example, A/B tests are a great way to track how users interact with your search or display ads. You simply decide on a variable to test and make two, identical ads, except for that variable.

Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.

With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.

On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad.

Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.

4. It’s hyper-targeted

The fourth benefit of PPC ads is that they’re hyper-targeted.Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC marketing is no exception. In fact, PPC is one of the most highly-targeted strategies available.

Your ads allow you to target your specific audience with specific content that is most valuable to them.

Here are a few ways Google Ads allows you to target your audience:

i. Demographics: One of the best ways to target your customers, the demographic audience targeting allows you to serve ads based on a user’s location, gender, location, and even the kind of device they use to search.

ii. In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers. This allows you to have a leg up on your competition since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.

iii. Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.

iv. Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.

v. Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product. Their similar interests and demographic triggers the ad when you target in this way.

vi. Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.

5. It hand-feeds consumers an easy way to convert

With PPC ads, it’s like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page.

A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase.

Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.”

No matter how your landing page is set up, it’s the first place a user will go after clicking on your search ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.

6. It increases revenue

Search engine advertising can also increase your revenue due to the increased qualified traffic those ads bring to your website. This allows you to see a huge revenue increase for your business — and quickly.

As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target.

PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.

In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results.

You can start seeing results with Google Ads within a month of our launch. However, it will be slow and the cost per lead will be high as the platform is still in the learning phase. It takes about 7 days for Google’s algorithm to gather enough data to complete its learning phase.

However, it’s not until 14 to 21 calendar days later that your campaign really starts picking up momentum in relative comparison to its full potential.

In all transparency, Google Ads takes three (3) months to fully mature.

The first three months of a PPC campaign, we focus on gathering data from your ads, which then we use to improve your keyword targeting, audience targeting, and bidding cost. Google Ads is an auction after all. There are a lot of competition in the marketplace with high budget so we need to always outsmart the competition.

When the account start seeing conversions, usually 30-100 conversions, then that is when the platform learns from the audience will fully bring in the right quality of leads to your account.

Month 1 | Data

• The campaign will revolve around gathering data.

• We maximize your ad data, like impressions, clicks, and conversions, by launching your campaigns with limited targeting. Allow your ads to collect as much information as possible throughout the first month of your campaign.

Month 2 | Keywords, targeting, and bids

• Keywords: Look for keywords with high impressions and low clicks and add more negative keywords

• Targeting: See which devices and age groups, for instance, perform best and update your targeting to hone in on your target audience.

• Bids: Assessment the keywords with our bids. Use data, like your average cost-per-click (CPC) and top-performing keywords, to revise and set manual bids, which can help optimize your ad spend.

Month 3 | Testing and scaling

• Testing your ad copy and scaling your ad campaign.

• Expanding your ad campaigns (ex. new keyword opportunities that deserve their own ad groups or campaigns)

• It’s when we can fully demonstrate the impact and growth of your PPC strategy.

On average, small-to-midsized businesses will spend $9000 to $10,000 per month on PPC. Costs include ad spend and the cost of management services. Most agencies often charge for PPC campaign management services as a percentage of ad spend while for us, we charge a flat fee and a lot more affordable than the other companies.

Search engine advertising is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.

If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run PPC campaigns.

That’s where agencies come in. Hiring a PPC company with multiple talents to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign. Your campaigns are looked and managed by a handful of experts from a PPC specialist, copywriter, data analyst, CRO expert, Senior PPC manager, and the rest of our 30+ PPC team members. We like to compare ourselves to your financial advisors, they know the stock market and we are experts inside the bidding platform.

Check out a few added benefits of hiring a PPC services agency below.

Skip training someone to be literate in all things PPC

Are you a PPC expert? If you’ve never studied PPC before or have managed millions of dollars under your belt, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.

If you’ve never studied PPC marketing before and ran over 100 A/B experiments with live money, it’s a difficult feat to accomplish — especially when you’re running a business of your own.

We've audited over 1000+ PPC accounts ran by multiple supposedly "PPC experts" and all of them were managed poorly and spent tens and hundreds of thousands of dollars in ad spend waste. Don't make this same costly mistake.

It saves you time

When you hire a PPC management company, it saves you tons of time.

Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.

Not to mention, you need to consistently monitor your PPC campaign and if you don’t, you likely won’t see results.

Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?

You get exactly what you’re after

If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.

A PPC services agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.

They’re the experts

Professionals who work at PPC management company are experts in their field. If they weren’t, they wouldn’t be working for an agency!

They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.

When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!

Unlike other agencies, who has an account manager or coordinator to speak to you, at Growth Hype Media, you will get to speak to the PPC specialist directly. The person that is overlooking at your account on a daily or weekly basis.

You will get to interact with the actual "technician" who knows the platform well and can better give you advice on how to improve your performance inside the platform.

We highly suggest that you have an amazing landing page that clearly states your BEST OFFER and what you solve for your customers.

Google ads is only a traffic driver and it will deliver you quality traffic that is "ready to purchase" . However it is your landing page who will eventually convert these "hot" visitors. Your landing page should be your high paying SALES PERSON.

Contact one of your staff to give you some pointers on how to build an high converting landing page.